Our Midas shops just set a new monthly sales record.
$4,168,431 across 34 locations in May.
That’s 9% more customers and 11% higher sales than last year.
But here’s what most franchise owners miss:
The difference between a $100k location and a $150k location isn’t the zip code.
It’s not the marketing budget or the economy.
It’s the energy your team brings every single day.
Think about it:
Customer calls about a rattling noise. Your team could:
- Say we’re too busy to inspect it
- Do the bare minimum diagnostic
Or tell them to come right now, identify the issue, and spend 10 extra minutes looking over the entire car.
Same location. Same customer. Same broken car.
Completely different outcomes.
One approach generates a $300 exhaust repair.
The other identifies the exhaust plus tires are worn out, resulting in a $1,500 ticket.
That’s the difference between surviving and thriving.
Every interaction is a chance to grow revenue.
But it only happens when your team actually cares about solving problems instead of just getting through the day.
Most owners obsess over the wrong metrics.
They track leads, conversion rates, and average tickets.
All that matters, but it’s downstream from the real lever:
How engaged is your team?
An engaged manager builds more trust.
An engaged technician does a quicker and more thorough inspection.
It compounds fast.
In May, we averaged $122k sales per shop
The next big milestone is $150k per shop (our top 25% locations averaged $170k each so $150k is a very reasonable goal)
That puts us at $5.1M in revenue (for the month).
Part of me says $1,000,000 more per month is outrageous.
The other part of me says that’s only $1,176 more sales per day per shop.
With the same buildings, equipment, marketing, and core team
We were focused on store-count growth for years.
Now we’re obsessing over growing same-store sales.
Every month we get better at finding, training, and keeping the right people.
We also designed compensation plans that aligned incentives.
Everyone makes more money when we set new records like this.
Want to see exactly how we structure these team incentives to drive these results?
I’m putting together a new workshop laying out everything I know about creating bonus plans that actually motivate your team.
Click here to join the waitlist
Cheers!
Brian
