I just spent Friday getting a behind-the-scenes look at Joshua Tree Experts.
What I found was incredible:
- $7.4M/year sales at the founding location
- 60% of business is recurring revenue
- 21% profit margins after franchise fees
- In-house contact center to book appointments & sell services
Let’s dive in:
Business Model
Joshua Tree isn’t just another tree company
They’ve built a powerhouse model combining four essential home services:
- Tree Care
- Lawn Care
- Plant Healthcare
- Pest Control
The combination is genius – each service drives sales for the others while sharing equipment and labor.
The financial performance of their founding location is impressive (Item 19 of 2025 FDD)
Their company-owned location did $7.4M in annual revenue with $1.6M in profit after expenses and franchise fees.
Their corporate location services 5 territories in South Eastern PA
In 2024 80% of their customers were repeat from the previous year
They also breakdown revenue by service line, sales per visit, sales per employee and more
60% of their business is recurring revenue services — lawn care, pest control & plant health care
The remaining 40% is general tree care, which is on demand.
That means predictable cash flow without constantly chasing new customers or waiting for storms to come through.
Operational Advantages
Joshua Tree built an in-house contact center that franchisees can utilize if they want
They qualify leads, book appointments and even close lawn care & pest control sales over the phone in one call.
This is a huge benefit for first-year franchisees since they’re going to be in the field almost every day.
The initial investment range is $474K to $606K for a single territory of 250,000 people
This includes approximately $325k in vehicles and equipment that hold their value.
Joshua Tree has multiple lender relationships that help make financing easy.
The tree care industry is highly fragmented with thousands of mom-and-pop operations.
Joshua Tree has created a professional, systematic approach that stands out in this crowded space.
Want to learn more?
Prime territories are still available.
I’ll confirm if your market is open plus provide you with resources to help build financial models & run due diligence
All 100% for free.
Company Background
Joshua Malik has been climbing trees since he was 18 years old
In 2005 he quit his job to launch his own company
Their first franchisee launched in March 2023
Today there are 18 franchisees across the country
This email just scratches the surface. I’m excited to share the full YouTube video in a few weeks.
In the meantime, click here to learn more. I’ll get you connected to the brand and tell you more about what I learned
On Friday they taught me how to operate this spider lift that goes 82′ high.
It was fun….
Cheers!
Brian
