I’ve been searching for the right operating partner for my Waterloo Turf franchise business since December.
I’m excited to have found him through The Honor Foundation
Honor is a non-profit that helps former elite military veterans transition into civilian leadership roles.
Rick spent 20 years as a Navy Seabee – a construction unit that builds and maintains bases, airfields, roads, bridges, and other support facilities in war zones.
There is one trait I look for above all else 👇
Ownership.
For a service franchise, especially in an emerging brand, you need an owner who’s going to eat, sleep & breathe the business.
Someone who spends 12+ hours per day thinking about the business.
Someone resilient in the face of adversity.
I’m building a portfolio of franchises across different industries and locations. I will fund the start-up costs, run the back office, and provide the strategy.
I need a boots-on-the-ground partner driving the business forward every day.
Ownership doesn’t just mean equity.
You can give someone equity, but they still treat the business as a job — something they start up at 9 and turn off at 5.
I need someone with an ownership mindset.
They don’t make excuses.
They have a burning desire to get shit done.
They never play the victim. They are driven to win.
I’ve had a lot of success hiring leaders directly from the military.
These guys are in the top 1% in leadership, resilience, drive, and taking ownership.
They are the definition of “getting shit done.”
Why Waterloo Turf?
Artificial turf is a huge growing market.
There are no national players. Waterloo plans to be the #1 turf brand within a few years.
Most of the installers are small independents or distributorship models.
The pricing model is simple — everything is $ per square foot.
We launch the Houston market in May, along with a few other trailblazers in Dallas and Arizona.
Reply “waterloo” if you’re interested to learn more.
The best territories across the country are open.
Cheers!
Brian
P.S. I shared all the details of this partnership agreement and process within my private franchisee community, 8-Figure Franchisee. We have 7 spots open for new members in March.
