Most people think Shaq made all his money playing basketball.
Wrong.
He’s now made more money from boring franchises than his entire NBA career.
I broke down his complete franchise playbook in my latest YouTube video
Here’s what blew my mind when I studied his strategy:
It’s very simple.
So simple that you and I can copy it.
His first franchise deal wasn’t buying 150+ Five Guys or launching his own Big Chicken brand.
It was buying Auntie Anne’s Pretzel franchises.
He was still an active player and had experienced partners.
It was a low-cost, low-risk franchise for him.
But it got his foot in the door to learn about franchising & QSR.
Eventually, he sold them and “traded up” to Five Guys, which really got the ball rolling for him.
The stepping stone strategy:
Most people think they need to go big or go home with their first franchise.
You could do that….or do what Shaq did
He started small and learned the business.
Then he leveraged that knowledge to make bigger moves.
The beauty of stepping-stone franchises is that they teach you the fundamentals without risking everything:
- How to hire & manage employees
- Understanding franchise systems
- Learning how to sell & manage cash flow
Once you master a smaller concept, the bigger opportunities become obvious.
You’re no longer starting from zero.
You have cash flow, experience, and credibility.
Today, Shaq’s franchise portfolio is worth $500M+
In the video, I break down each move he made
Five Guys, Papa John’s, car washes, and Big Chicken.
But I keep thinking about how it all started with mall kiosk pretzels.
Click here to watch the video & be sure to subscribe 🙂
Cheers!
Brian
P.S. I have a “stepping stone” franchise that checks a lot of boxes: low cost, family-friendly, and flexible hours.
It’s the perfect opportunity for anyone who wants to own a franchise but isn’t ready or able to go all-in.
Reply with your Zip Code and I’ll send you the details.
