Last Friday, 14 franchise owners traveled to Philly from Arizona, Utah, Virginia, Massachusetts, New York, and New Jersey.
Not for a seminar. Not for a speaker lineup.
For hot seats.
Here’s how it works:
Each member takes a few minutes to lay out one challenge, idea, or problem they’re facing. Then we spend 20 minutes asking clarifying questions and digging in.
By the end, they have clarity and clear next steps.
We require 100% transparency, authenticity, and 0% ego.
Sounds simple but works incredibly well.
Here’s why:
We already know in our hearts what we need to do.
But there’s a battle happening in our head.
Like Matt, who brought a tough decision: hold onto a tenured employee who’s been underdelivering, or go all-in on a new hire who’s crushing it.
As he talked through it, the decision became obvious.
The tough part is the conversation that needs to happen next week.
For others, a new perspective changes everything.
Charlie wants to acquire a similar-sized franchise from a disgruntled owner.
We mapped out the deal structure using seller financing. This acquisition would make him one of the largest in his system.
All good, right?
Then something stood out. This territory was over 1,000 miles away.
We challenged him:
- Is he ready to get on a plane whenever required?
- How does he think that’ll affect his current lifestyle?
- Has he exhausted all local acquisition opportunities?
By dinner time, everyone realizes something important:
While we all operate different businesses, at different stages, we share the same core problems, challenges, fears, and opportunities.
That’s the power of being in the room with people who get it.
Only 4% of businesses hit $10M+ in revenue.
My goal is to help 100% of 8-Figure Franchisee members get there.
Reply if you own a franchise and are serious about growth in 2026.
Cheers!
Brian
