It’s easy to fall into the trap of viewing payroll as an expense
Similar to paying rent or your electric bill
Payroll should never be viewed as an expense but as an investment
Just like you invest in a new location to make more money
You invest in new equipment to be more efficient
You invest in marketing to generate more leads
Payroll is actually the best investment you can make
For example, this shop was one of my worst, doing only $772k in 2024.
Can you guess which month we hired the new manager?
The store should do $1.5M+ this year, DOUBLING our sales from just two years ago
This payroll principle also applies in reverse
The worst are C-Players
Here’s why:
They show up every day and are friendly. They try hard and want to do well
But unfortunately, the results don’t follow.
C-Players carry a huge hidden cost that you never see.
Today at noon, inside Cash Flow Club, I’m going to break down the wild math to prove C-Players are costing you way more than you think.
If you’re not already a member, click here to join for just $29/month
Cheers!
Brian
