It’s a beautiful Sunday morning.
You head over to the big-box retailer. The mission sounds simple: pick out new flooring for your living room.
If it were only that easy….
You stare at a wall full of thousands of floor options. You compare materials, colors, pricing, warranties, slip resistance, water resistance, and more.
You take home 10 different samples to see how they look and feel in your space. You pick one, drive back to the store to return the samples, and place your order—If none are perfect, you grab 10 more samples and try again.
Do you go with the random company the retailer recommends? Do you find someone off Google? How can you trust they will do a good job?
There has to be another way….
Say hello to Floor Coverings International — disrupting the industry:
Business Model
Floor Coverings International (FCI) brings the showroom directly to the customer’s doorstep.
Each franchisee operates a fully stocked mobile showroom, providing thousands of flooring options for customers to view in their homes.
Reps provide an in-home design consultation. Customers can see how different flooring choices look in their space before deciding, guided by expert design advice.
This approach creates a more personalized customer experience.
You sell the product and the installation, creating two profit centers. Floor Coverings International is a one-stop shop for customers.
This business model has been tested & refined for over 25 years.
FCI has been franchising since 1998. They have over 250 locations across North America operated by 138+ franchisees.
FCI is the #1 flooring franchise in the country.
Designed to Be Scalable
They have a well-oiled process for taking someone with no experience to running a multi-million flooring business.
Most Franchisees start as the lead sales rep plus hire an office manager to help with admin
Once sales start growing, you bring on a full-time Design Associate (aka salesperson) and add a second Mobile Showroom Van.
After that 2nd van is nearing capacity you hire another Design Associate and potentially a project manager. Once trained up, you will add a 3rd Mobile Showroom van.
This stair-step process continues, adding Design Associates, vans, and project managers. Eventually, you leave a direct sales role and solely lead the sales team.
Item 19 of the 2024 FDD provides great data on leads, proposals, conversation rates, job size, revenue sold, revenue installed, & gross margin.
The #1 franchisee did over $9M in revenue!
The top 10% do over $3M in revenue. The top 50% over $1.5M
The gross margins (sales minus materials & installation labor) are consistent across the board at 45%
Start-Up Costs & Ideal Franchisee
A single territory costs $180k to $243k, which includes the opening package of samples, grand opening marketing, franchisee fee, six months of working capital, & more.
(The full breakdown of costs can be found in Item 7 of their 2024 FDD)
Who is the ideal Floor Coverings International franchisee?
- Thinks Big: Desired to build a multi-million-dollar business
- Team Leader: Thrive on building and leading a team, with a track record of hiring, managing, and growing talent.
- Lifelong Learner: Always seeking to learn more, with a stack of business books on your nightstand and a passion for continuous improvement.
Next Steps
Floor Coverings International has great territories available across the country!
To learn more fill out this short form
My team will confirm your territory is available and provide you with resources to help with due diligence.
You’ll also get invited to join live group “ask me anything” calls I host every week.
This service is 100% free
Cheers!
Brian
