Josh from Joshua Tree Experts walked me through exactly how he built his business:
$7.0 million in revenue. 20%+ net profit margins
The secret?
Most tree companies focus on the wrong thing.
Watch him break down the real money-maker:
The Joshua Tree Expert model has 4 components:
- Tree removal projects: $3K-$15K when needed (but not the focus)
- Plant healthcare programs: High margin, recurring revenue
- Lawn fertilization: Steady monthly recurring income
- AI-powered lead conversion: Their custom AI handles overflow calls and books appointments
The result? Extremely loyal customers with massive lifetime value
His average customer stays 12 to 15 years, spending over $7,500
Here’s what caught my attention:
Josh says, “climb for show, spray for dough.”
While competitors chase one-time removal jobs, Joshua Tree Experts builds recurring relationships through plant healthcare.
Same customer. Multiple revenue streams. Compounding cash flow.
See the full business model breakdown
Josh explains:
- How franchisees can launch with 2-5 weeks of scheduled work
- One of their best sources for filling the pipeline
- The profile of their “ideal franchisee”
Want to learn more?
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My team will introduce the franchisor and provide resources to help with due diligence
Cheers!
Brian
