The Dallas Cowboys haven’t won a playoff game in 30 years.
While the Philadelphia Eagles will be strong Super Bowl contenders again this year.
Same league. Same salary cap. Same draft system.
The biggest difference? The owner.
What Jerry Jones does:
- Meddles in every decision.
- Makes emotional choices based on his ego.
- Hires his family & friends instead of the best people.
- Publicly criticizes his best players (Micah Parsons wants out)
What Jeffrey Lurie does:
- Stays out of day-to-day operations.
- Makes tough decisions based on data, not feelings.
- Developed the best GM in football (Howie Roseman)
- Creates a culture where “castoffs” like Barkley thrive.
Here’s the crazy part….
Jerry Jones isn’t a bad businessman. He’s worth $13 billion and built one of the most valuable sports franchises in the world.
But he can’t get out of his own way when it comes to football operations.
Sound familiar?
This is the biggest misconception about buying a franchise.
Yes, you get a brand, playbook, and support system.
But the owner determines everything.
Here’s what most people miss:
The “Jerry Jones” owner thinks he’s being hands-on and involved.
He believes micromanaging shows he cares.
He keeps underperformers because he thinks loyalty matters more than results.
The “Jeffrey Lurie” owner understands something different:
Your job isn’t to do the work – it’s to build the machine that does the work.
Which owner are you right now?
If you’re spending your day fixing problems instead of preventing them, you’re Jerry Jones.
If you’re making excuses for underperformers, you’re Jerry Jones.
If you think being involved means doing everything yourself, you’re Jerry Jones.
The good news? You can change your approach starting today.
The franchise gives you the foundation.
Your leadership style determines if you build a dynasty or waste 30 years.
Most people think the franchise system is the magic.
It’s not.
The magic is in how you execute the system.
Be Jeffrey Lurie, not Jerry Jones.
Cheers!
Brian
P.S. I’ve acquired 30+ franchises in the last 9 years.
On Friday I’m sharing my secret sauce….
The EXACT playbook I’ve used to “roll up” all these franchises
