The men’s grooming market is ripe for innovation.
Enter Hammer & Nails the first franchise focusing exclusively on men’s hand & foot care, coupled with classic barbering services.
Imagine stepping into a space designed just for men, where every detail from leather chairs, a frosty beverage, and your own TV (with noise-canceling headphones) caters to comfort and style.
This isn’t just grooming; it’s a full-blown experience that keeps customers returning.
Membership-Driven Model
A membership model fuels the business.
There are 3 levels ranging from $80 to $500 per month, depending on the number and type of services provided.
They offer 24 services for haircuts, coloring, waxing, beard shaving, manicures, pedicures, & more. You can bring a friend and get discounts on private-label products for home use.
The vision is to create a premium members-only social club where you can grab a drink, connect with friends, watch the game, and get the beard cleaned up.
Men are loyal customers.
Studies show that most men stick with the same barber for over six years, and 52% get their haircut every four weeks. This loyalty and distinctive services mean franchisees can build a steady and growing customer base.
Earnings Potential
Hammer & Nails was founded in 2013 and started franchising in 2015.
As of today, they have 34+ locations throughout the US
In Item 19 of the 2024 FDD, they disclose the gross sales for the last 5 years of locations operating for more than 12 months.
In 2023, the top location grossed $1.66M, and the top 25% did $1.3M. The average across the 20 locations was $847k.
It’s good to see that their average location volume has consistently grown while adding new locations.
Start-Up Costs & Ideal Franchisee
The initial investment for a single location is $650k to $918k.
The biggest costs are:
- Build-out construction: $253k to $338k
- Furniture & fixtures: $178k to $196k
- Inventory & supplies: $35k to $45k
- Working capital: $50k to $75k
They are looking for well-capitalized entrepreneurs eager to create a space where men can feel like kings.
No prior experience in the industry is necessary.
Next Steps
Hammer & Nails offers a first-mover advantage with great markets available nationwide.
To learn more fill out this short form
My team will confirm your market is open and provide you with resources to help with due diligence.
You’ll also get invited to join live group “Ask Me Anything” calls I host every week.
This service is 100% free
Cheers!
