I chickened out 🐔

A Midas franchisee sent an email to the entire Philly market:

“I’m out! The keys are on my desk. Come and take it!”

I could’ve gotten that business for literally nothing.

But I hesitated.

The previous owner blamed the location: “These people don’t have any money!”

Was the location doomed or was it his ability to operate?

I chickened out.

Another franchisee picked it up.

Turns out everyone needs to get their cars fixed — rich or poor.

Today that store cash flows $150K+ per year to the owner.

The most successful people have the most uncomfortable conversations.

Every time I’ve leveled up in business, it started with a conversation I was dreading.

Firing someone. Challenging the status quo. Betting on myself when everyone said I was crazy.

Here’s my framework that’s unlocked millions in opportunities:

1. Define worst-case scenario
2. Accept it
3. Take action

I should’ve followed my own advice:

Define the worst-case: We lose money every month, bleeding our profitable stores dry.

Then what?

Would I just roll over?

No. I would work 6 days a week at the shop. I personally ensure every customer has a good experience & gives us a 5-star review.

I would discuss payment plans with 100% of customers to make repairs affordable. I discount to ensure no job walks.

The worst-case scenario is I have to work my ass off until the store is profitable.

When you think through the “worst case” while asking “what would I do in this situation,” you realize it’s not that bad.

It’s not like we’d end up homeless… we could live at the shop!

Whatever you’re putting off out of fear is what needs to happen most.

Make the call today. You’ll feel better tomorrow.

These are the weekly conversations I have with owners inside 8-Figure Franchisee.

All the stuff you can’t talk about in public.

The fears, the opportunities, the wins, & losses.

I sit down with every new member to create a personal freedom roadmap — the exact next steps to increase cash flow & freedom through franchising.

Then support you through weekly office hours, group calls, & workshops.

Respond “8FF” and I’ll send the details.

There are 3 more openings for April. Once filled we go on waitlist for May.

Cheers!

Brian