I just became franchisee #3 of an emerging brand!
I purchased 5 territories of Waterloo Turf in Houston that will launch in May.
Full disclosure: I’m also an advisor and investor in the franchisor.
What I love about this business 👇
One-Day Transformations
This business creates jaw-dropping transformations that customers show off.
Most service businesses solve problems people don’t want to talk about. When did you last invite friends to see your freshly repaired plumbing?
But new turf? People throw parties to show it off.
“Check out how amazing our backyard looks now!”
Every installation becomes a billboard. Every customer becomes a walking advertisement.
The founder built his entire Austin & San Antonio locations on referrals.
The picture on the left is Monday at 8 am vs. Tuesday at 8 am last week.
Recurring Revenue
Waterloo just launched a recurring-revenue “turf refresh” program at their corporate location in Austin.
Every month or quarter (depending on the usage), they’ll come out to clean, deodorize, and freshen up the turf.
This keeps the turf looking great and prolongs its life.
Low Overhead
This is a 100% mobile business.
No retail or warehouse. No expensive equipment. No inventory.
Just a vehicle, a phone, and crews that get paid by the project.
I appreciate the simplicity of the model plus the branding is awesome
Residential & Commercial
Residential is growing because it’s convenient. You get your Saturdays back to enjoy it instead of mowing, watering, and applying chemicals.
These are the singles & doubles that keep you busy.
Commercial turf has been around forever covering sports fields, indoor play areas, hotels, restaurants, dog parks, and more.
These can be home-run $$$ jobs.
Why Houston?
I need a business partner to eat, sleep, and breathe turf. Someone with the grit to overcome any obstacle.
I found him through The Honor Foundation – an organization that helps elite military special operations veterans transition to civilian life.
This former 20-year Navy veteran is relocating his family to Houston because he believes in this opportunity as much as I do.
If you’re considering franchise ownership, evaluate your strengths as an operator.
- What environment do you thrive in?
- What problems do you love solving?
- What daily activities energize you?
Then look for a business that aligns with those answers.
My partner needed to align 100% with Waterloo since he will run the day-to-day.
This is just scratching the surface.
I’ll be documenting our journey more as it develops
Want to join us?
The best markets are available but they won’t be for long.
Click here to get connected directly with the founders.
Cheers!
Brian
P.S. I was in Austin last week shooting a “day in the life” YouTube video.
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