Andy is a very successful multi-unit franchisee in the health & wellness space.
​He signed a development deal last year to open 20 locations in the Greater Philadelphia area.
“After researching multiple brands across multiple segments, goGLOW checked every box for us. The founder has a compelling story, the team is first class, the concept is disruptive, and it fits within what we are good at: health, wellness, and beauty.…”
Here’s the story of goGlow 👇
Business Model
goGlow provides airbrush spray tans.
The founder, Melanie, has developed a line of natural skin care products and proprietary equipment to provide a consistent experience.
Many customers purchase a monthly subscription of $50 to $100.
Within 90 days of signing, you can launch in a salon suite
This launch strategy allows you to:
- Hire your team
- Learn the business
- Build recurring revenue
At the same time, you start looking for a “flagship” retail location. This will be ~1,200 square feet in a nice strip center.
It’ll take you 6 to 9 months to find & build out the salon. The good news is you’re building the business in the suite during this time.
Other franchisees skip the salon suite and go straight to the flagship model. The choice is yours.
I love this strategy.
Earnings Potential
The 2025 FDD Item 19 provides extremely detailed financials for the three corporate locations.
The locations averaged $663k in sales with “revenue less disclosed operating expenses” of $213k (32% of sales).
Strong margins for a retail-based business
Genius Labor Model
They can teach anyone how to provide a goGlow which creates a huge labor pool with no certifications needed.
Customers book a time & whoever is on schedule applies the spray tan. In other salon businesses, customers are loyal to the employees & will follow them to a competitor.
Employees also have flexible schedules with great pay.
Item 19 provides a detailed table on their payroll model
Start-Up Costs
$283k to $497k for a single location. This includes the franchise fee, flagship build-out, opening inventory, working capital & more. Item 7 of the FDD has the full breakdown.
They offer multi-unit development deals for qualified candidates.
Next Steps
My team helps people buy great franchises.
Interested in goGlow? Complete this short form​
I’ll confirm your market is open & provide resources to help you with due diligence.
You also get invited to join live group calls I host every week.
Costs you absolutely nothing.
Background
goGLOW was founded in 2011 by Melanie Richards.
They started franchising in Q4 of 2023.
​Check out my podcast with Melanie to hear her full story.
Cheers!
Brian Beers
