Your calendar has a cancellation.
Wednesday’s $3,200 job pushed until next month.
Most business owners shrug and move on.
…which is exactly why they stay stuck.
Here’s what the best owners do instead:
They immediately call everyone scheduled for the following 2 weeks.
Prioritize by dollar amount.
You have a $20,000 job scheduled for next Friday and a $3,000 job for Tuesday.
Which one are you calling first?
The $20k job. Every time.
“Hey, we had our calendar open up. Any chance you want to move your project up to Wednesday?”
If they say yes, you figure out the logistics.
My Waterloo Turf partner executed this perfectly last week.
$36k job scheduled to start today. Had to finish by Saturday for the customer’s kid’s graduation party.
Problem: 3 inches of rain forecasted for Tuesday and Wednesday.
If we couldn’t finish on time, it would push to the following week.
This meant pushing our $25k sports turf installation for an NFL wide receiver.
Not happening.
So Rick called the customer on Thursday to ask about pulling it forward.
Rick got the crew to start on Saturday, work on Sunday, plus rented extra equipment to speed things up.
Now we had plenty of time to wrap by Saturday even with rain in the forecast.
Every dollar you pull forward compounds.
Cash today gets reinvested faster. Your calendar stays optimized for maximum revenue.
Future estimates have better slots to land in.
Most owners think defensively about their calendar.
They fill gaps as they come up randomly.
The highest earning ones think offensively.
They’re constantly compressing their revenue timeline to maximize every available slot.
More importantly, they teach their sales team to do the same.
Cheers!
Brian
