Most business owners think they’re delegating.
They’re not.
They assign a task, worry about it all day, check in twice, and redo half of it themselves.
That’s not leadership.
That’s expensive babysitting.
I just dropped a new video breaking down the one concept that changed everything for me:
Send-Delete Employees.
An 8-Figure Franchisee taught me this term at one of my in-person events.
“I only hire people I can send a task to… and mentally delete it.”
No stress.
No follow-up.
Just done right.
Real delegation means the task leaves your brain the moment you assign it.
Your Say → Do Rule
Here’s how I measure accountability in every hire:
What percentage of things you say you’ll do actually get done?
The goal is 100%.
This applies to everyone: crew leads, store managers, technicians.
If your whole organization runs on a high Say/Do ratio, you get real freedom.
Become Irrelevant
I stopped trying to be the Superhero.
Now I’m 100% focused on becoming irrelevant.
Not absent. Not uninvolved. But irrelevant to the small stuff.
This allows me to focus on the most important tasks that only I can do.
In the video, I walk through the exact framework I use to identify and develop these people.
Plus the interview questions that separate the send-delete employees from the babysitting magnets.
Watch the full breakdown here
Cheers! Brian
P.S. If you’re struggling to find good people….or you’re hiring the wrong ones over and over, I’ve got something that may help.
Check out my Talent Acquisition Workshop, where I walk you through the exact systems we use to hire top talent.
