“I can’t afford to hire until I grow.”
“I’ll hire the next sales rep after we hit $X”
“Just one more location before we hire a COO”
Sound familiar?
This came up three times during the Philly mastermind last week.
Different owners. Same exact trap.
Including me!
For years, I told myself the exact same thing.
Now I’ve learned how to push myself out of scarcity and into growth
Waiting for “perfect timing” guarantees you’ll always be behind
The math most owners get wrong:
You’re currently at $800k in revenue
You need another $60k employee to hit $1M in revenue
But you think: “I need the extra $200k first, then I can afford the hire.”
Reality: Without the hire, you’ll never reach $1M
Chicken vs. Egg.
However, the skills & systems required to hit $1M open the door to hit $1.5M
Every business has glass ceilings that, once you break through, unlock new levels of profitability
What bold owners do instead:
They hire ahead of need to create capacity for growth.
Yes, it’s scary.
Yes, margins get tight for a few months
But here’s what happens:
- Months 1-3: Cash flow tightens
- Months 4-6: New systems start working
- Months 7-12: Record sales & cash flow
“What if I take a huge pay cut?”
This question keeps more owners stuck than any external factor.
Meanwhile, growth-minded owners ask:
“What if this hire unlocks $500k in new revenue?”
Same risk. Completely different lens.
Playing not-to-lose keeps you small.
Others play to win and capture huge rewards.
You can’t save your way to growth.
You must invest your way there.
Cheers!
Brian
P.S. This was one of the most impactful breakthroughs from our 8-Figure Franchisee mastermind last week in Philly.
If you want my personal help tackling challenges like this head-on, reply “CHICKEN” and I’ll send you details
