Building a business is all about creating leverage
Leverage = little input to create big output
We all know about using leverage (aka debt) to buy a business or real estate
But most owners are completely blind to the most valuable asset in the world
Your time
Too many owners burn time on dumb stuff like posting Indeed ads, screening candidates, scheduling jobs, follow-up, bookkeeping & other admin tasks
Owners should be entirely focused on activities that make money
Like acquisitions, developing leaders, landing new commercial accounts, & closing big sales.
All that other stuff should be handed off to someone else on your team
Specifically, a remote global employee.
Notice I didn’t say Virtual Assistant (VA)?
Too many people associate the term “VA” with $4 per-hour, low-intelligence, data-entry positions.
While those people do exist, there’s also a huge talent pool of rockstars.
College-educated, highly organized teammates who can actually take stuff off your plate. They speak perfect English and live in Latin America.
The cost? $7 to $12 per hour.
A global admin assistant was the first hire my Waterloo Turf partner made when we launched last year.
She handled all inbound calls to schedule estimates.
Her ability to speak Spanish was clutch when coordinating between our crews.
She created detailed folders for every job with the measurements, before/after pictures, material costs & more
This freed up my partner to focus on driving sales, becoming the #1 franchisee last year.
That’s real leverage.
So how do you find global talent?
I recommend using an agency with a solid vetting system.
They should put candidates through rigorous testing to ensure they don’t waste time.
I recommend using Global Team, which specializes in Latin America talent.
Tell them I sent you to get $500 off your first hire.
Cheers!
Brian
