Billionaires are masters of a simple strategy
They find opportunities where they have an unfair advantage.
It could be knowledge, system, access, or money.
Then they exploit them relentlessly…. like Sam Walton
Sam mastered retail operations so efficiently that he could sell merchandise at the lowest prices in town and still profit.
This created a flywheel:
Lower prices → More volume → More buying power → Lower prices → More market share
Small retailers couldn’t compete because they didn’t have his operational knowledge OR eventually his scale.
Walton also focused on small towns that bigger retailers ignored.
Where can we apply Sam’s “unfair advantage” strategy?
Franchising.
It’s one of the few asset classes that lets ordinary people execute this plan.
Here’s what I mean:
Franchisees have an unfair advantage when it comes to buying other franchisees
Outsiders look at a distressed franchise and think: “Why would I buy myself a job?”
I look at the same location and see a machine that’ll print money.
Same opportunity. Completely different outcome.
The difference?
Experience that can’t be Googled or learned from a book.
I’ve been copying this strategy for years
It’s how I’ve grown from 2 to 35+ locations and $50M in revenue
For example, earlier this year I bought a distressed location.
The previous owner barely made money.
6 months later that shop just did $155k in sales
It was the 7th highest volume shop in my company last month
It wasn’t luck. My team knew exactly what to do.
In tomorrow’s 💵 Cash Flow Club 💵 newsletter, I break down exactly why I hunt for distressed franchises
Cheers!
Brian
