I learned a simple framework that completely changed how I think about making money.
Picture this: You’ve got a 5-gallon bucket sitting on the ground.
That represents your fixed expenses.
Cash pours in from above.
Every dollar gets a haircut on the way down.
These are all your variable expenses.
What’s left pours into the bucket.
Eventually, the bucket is filled (your expenses are covered).
If cash continues to pour in, that overflow becomes your net profit.
Simple, right? But here’s the thing…
Most owners are sitting on massive profit potential without realizing it.
They’re literally inches away from striking gold.
But they get discouraged because it’s taken so long to fill the bucket.
So they stop pouring.
They cut back on marketing. They hesitate to hire. They pause expansion plans.
Right when they’re about to overflow.
Here’s what changed for me:
Once I understood this framework, I realized the game completely shifts after you fill the bucket.
Before that point? Every dollar you pour in disappears to cover expenses.
After that point? Every additional dollar is highly profitable.
I just released a video breaking it all down
Watch this video on the way to work.
It’s only 11 minutes and could literally change the way you think about making money:
The math I breakdown is why I’m obsessed with incremental improvements
One extra job per day. One additional marketing channel. One referral partner.
Small moves create exponential results when you’re near overflow.
Too many people quit when they are inches away from striking gold.
I’m hoping this will help
Cheers!
Brian
P.S. Tomorrow in the 💵 Cash Flow Cub 💵 I’m covering the exact structure & terms I’d use to raise private debt from friends/family. Click here to learn more & subscribe
