Running a business is like spinning plates.
You get one spinning smoothly.
Another starts wobbling.
One crashes to the ground, shattering into a million pieces.
You’d be screwed if that was on your plate.
Here’s the truth about scaling:
The bigger your business becomes, the more stable it becomes.
The sales of a single store of mine vary 25% each week
A $30k/week store swings between $22.5k to $37.5k
Wild. Unpredictable. Nerve-wracking.
A district (6 to 8 locations) is more stable with only a 12% swing between $26.5k to $33.5k
Breathing room starts to emerge
At the company level (35 locations) it’s stable within a +/- 6% range
This is where real defense happens
Franchises are supposed to be “copy & paste”
Duplicating like bunnies once you figure it out.
The longer you can stay locked into a single business:
- The bigger you can grow it
- The more money you have to hire better people
- The more they take off your plate
- The more freedom you ultimately create
Splitting yourself is not scaling. It’s self-sabotage.
My biggest mistake?
“Diversifying” too soon.
Back in 2018, my diversification was a rookie mistake.
I thought I could split myself 50/50 between two different businesses.
Big error. I wasn’t 100% in either business.
I became the bottleneck, cutting my own potential in half.
New brand expansion only works with ONE critical ingredient: Dedicated leaders focused on each business.
You can’t be the hero in multiple stories at once.
This is principle #5 of the 8-Figure Franchisee code: We build diversified multi-unit portfolios.
We have multiple revenue streams across units, markets & brands (eventually)
This builds a strong defense
Cheers!
Brian
P.S. want my personal help in growing your franchise business?
Apply here to join 8-Figure Franchisee if you are serious about growth.
