I’m not talking about Santa’s elf!
ELF = Easy Lucrative Fun
- Easy – simple and you know what to do
- Lucrative – pays you very well
- Fun – you get to spend time on activities & challenges that you enjoy
We all want to build an ELF business. What’s the best path to get there?
First, let’s talk about the WRONG path…
Diversifying into other businesses. Launching new ventures. Committing to new things that steal our time.
Dividing your attention is a guaranteed path to never owning an ELF.
In 2026, I’m challenging you to stay 100% focused on growing your existing business, not flirting with new ideas.
This is easier said than done.
We’re wired to seek escape routes when things gets tough. We dress up distraction as “leveraging our skills” or “maximizing opportunities.”
Here’s what actually works:
The whole point of being in a franchise is to copy & paste what works over and over again.
This compounds cash, talent & systems:
- Grow revenue organically or through acquisitions
- More revenue = bigger payroll budget
- You hire more & better quality leaders
- Those leaders free up your time
- You focus ON the business (not IN the business)
- Which creates more revenue, increases payroll budget, better leaders…
- This cycle compounds
Eventually, your TEAM knows the business better than you. They can solve problems and move the business forward without you.
Now you’ve got an ELF!
I know what you’re thinking:
“But, Brian I don’t want to have all my eggs in one basket!”
Here’s the hard truth: putting all your eggs in one basket is the only way to get rich.
Nobody GETS rich through diversification.
They STAY rich through spreading it out.
What does your ELF business look like?
What distractions are slowing you down?
Will you commit to unwinding/selling/stopping those distractions in 2026?
Want my help building your ELF in 2026?
I’m sharing every playbook I’ve used to scale to $50M across 35+ locations.
Acquisitions, seller financing, building a virtual back office, hiring leaders, & more.
Everything is focused on one goal: growing your existing franchise as big as possible.
This isn’t just information, it’s customized implementation through live calls, an online community, and in-person masterminds.
Cheers!
Brina
