Last month, I got offered the keys to a new shop.
I could have had it for basically nothing. It was a great location right next to a Taco Bell.
But I said no.
Why?
It was too far away. Over an hour drive to our next closest store
Here’s what happens when your locations are spread out:
- You can’t visit them regularly
- You’re managing by phone and prayer
- Every location operates like its own island
- Employees feel disconnected from leadership
My strategy is simpler: Fill in the map by clustering locations together.
- One regional manager covers multiple locations
- High performers get promoted to nearby shops
- Customers get a consistent experience
- Vendors give you better pricing
- You can actually show up
Today is a perfect example
I’m on a mission to hit as many shops as I can in a single day.
I want to thank as many of our employees as possible and give them a little gift.
I’m starting at 7:30am when we open.
My goal is 15 shops before 5pm
Most owners ask: “Where’s the best new market?”
Better question: “Where can I add density?”
Density compounds. Every new location in your market makes the whole market stronger.
Your team develops faster. Your operations get tighter.
Local beats far. Every time.
Wish me luck today!
Cheers!
Brian
P.S. I just launched a free community for people interested in franchising. I break down strategies like this one inside. Click here to join and introduce yourself.
