Real estate is the holy grail of investing — cash flow, tax benefits, appreciation, diversification, and hard assets…. right?
All of those benefits are true but they are not equal.
Which is most important to you?
If you are just getting started on your wealth-building journey there is only one that matters:
Cash flow.
Nothing else matters if you don’t have cash flow.
Tax benefits don’t matter if you aren’t making money. Appreciation takes years and doesn’t pay the bills while you wait. Diversification & hard assets only matter if you’ve already made it.
Cash flow gives you freedom, allows you to take risks, and, if strong enough, can weather any economic storm.
I have friends with huge net worths on paper but cash flow is tight. They need multiple lines of credit for a safety net.
If you are serious about generating cash flow to achieve financial freedom, buying rental properties is one of the slowest paths you could choose.
Owning a business is a much quicker path.
When you own a business, you can choose how fast you go.
You can take it slow, do everything yourself, and be very conservative.
Or you could put your foot on the gas. You could build a high-powered team, re-invest everything back into growth, acquire competitors, and expand into new markets
Your business’s cash flow is 100% correlated to your drive and ability to step outside your comfort zone.
Still want to buy real estate for all the other benefits? Build your cash-flowing business FIRST, then use those profits to buy high-quality commercial properties with premium tenants.
I’ve mapped out the exact details of this “business first, real estate second” strategy in my latest YouTube video.
Would you rather spend 10 years collecting rental properties or build a business that could give you more cash flow in 24 months than 25 rentals combined?
Franchising provides a great vehicle for people wanting to launch a business without reinventing the wheel.
Book a call today if you want my team’s help finding a great franchise.
Cheers!
Brian
P.S. Want to see the full breakdown? Watch the video here
