Brian Beers

Capital Tacos

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Brand History

Our story can be found on our chip bag, which reads, “This bag should not exist. This company should not exist,” and it couldn’t be more true.

Our humble beginnings started in late 2013 with a cozy corner restaurant (without a sign) in Land O’Lakes, FL. The original Owners bootstrapped the endeavor to the point that the first rent check bounced. Probably a scary experience for most, but those Owners knew then what we know now, failure was never an option at Capital Tacos.

Once the Owners were able to get the restaurant up and running, the customers came, word of mouth grew, and the notoriety of Capital Tacos began to spread.

In 2016, the rave reviews made their way to friends and successful entrepreneurs James Marcus and Josh Luger, who visited the location and loved everything about it! From the authentic look and feel of the space to the excellent scratch-cooked food, they knew they wanted to be involved.

The duo purchased the business, and over the next seven years, James and Josh worked to simplify the menu, build out best-in-class systems and technology, and drive down food costs.

After perfecting the model and seeing the exponential growth of the fast-casual Tex-Mex industry, James, Josh, and the entire Capital Tacos team are excited to present a restaurant franchise unlike any other. With a focus on maintaining a superior product and keeping the local look and feel of the first Capital Tacos, we are confident this concept will become the next big thing in franchising!

Business Model

At Capital Tacos, we offer Franchise Owners three different business models. They can choose between a brick-and-mortar restaurant, a static trailer, or a mobile event trailer. Authentic, Superior Product: Every item on our menu is made from scratch and grilled to order. From starters to munch on to award-winning flavor profiles and inventive meals that don’t follow the rules, there is something for everyone at Capital Tacos. Unique, Quirky Culture: At Capital Tacos, we like to have fun and break the rules while remaining authentic and genuine. We offer a dining experience you can’t find anywhere else, including chalk walls, old-fashioned pinball machines, bottle cap art, and even hanging chairs in the bathrooms. All-Star Support Team: While we might be new to franchising, our support team is not at all new to the industry. In fact, our Franchise Owners will be supported and mentored by a team of experts who have held roles at Krispy Kreme, Checkers, Cava, Chipotle, Taco Bell, and more!

Metrics

$129,450 - $427,200

Investment Range

$100,000

Liquid Cash Required

Average Sales Per Unit

2013

Year Established

15

Number of Units

6%

Royalty & Advertising

$129,450 - $427,200

Investment Range

$100,000

Liquid Cash Required

Average Sales Per Unit

2013

Year Established

15

Number of Units

6%

Royalty & Advertising

ideal Candidate

Capital Tacos typically looks for franchisees who are passionate about food, possess strong leadership skills, and are dedicated to delivering excellent customer experiences.

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