Brian Beers

Heroes Lawn Care

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Brand History

What started out as two great minds, and a 2003 Dodge Dakota, quickly turned into what is now Heroes Lawn Care. Mike Marlow’s business expertise, and Taylor Olberding’s degree in Turf Management and hands-on experience, combined with a dual passion for doing what’s right proved to be a recipe for success!

Heroes Lawn Care is the lawn and landscape brand from proven winner HorsePower Brands. This business is built for a sales-minded executive or semi-absentee owner to take full advantage of multiple service lines and a proven marketing machine to create recurring revenue and high customer retention.

This is not your father’s lawn care company. This business model is strategically built for an executive, offers abundant service lines, uses the latest technology, and delivers an environmentally conscious operation.

The right candidate will be able to stack one service onto another and keep customers for life. Heroes offers everything a homeowner needs and wants from their lawn, from landscaping, irrigation, pet waste removal, and mosquito control. Paired with HorsePower’s marketing operation, there is an obvious path to recurring revenue.

Heroes Lawn Care provides candidates with a significant technological advantage! This includes a virtual lawn measurement tool to provide accurate and fast estimates. The brand utilizes weather-gathering intelligence so customers will save money and conserve water while caring for their lawns. Our CRM is designed specifically for lawn care and tracks everything.

This environmentally conscious operation delivers what today’s homeowners want. We pride ourselves on helping reduce excessive water use and runoff, curbing nutrient pollution, and being conservationminded for both land and water. This concept from HorsePower Brands is set to thrive in a fragmented market with unsophisticated competitors.

Business Model

Heroes Lawn Care business owners have the opportunity to be the CEO of a sales and marketing machine that is capitalizing on stackable service lines within the home services industry. Heroes Lawn Care is revolutionizing the lawn care industry by offering 3 services in 1, providing outstanding customer service, transparency, best-in-class technology and leading with an environmentally conscious mindset. This model is built to produce recurring revenue, has a high customer retention rate, and is built strategically for Executive Ownership/Semi-Absentee candidates.

Metrics

$270,848 - $336,463

Investment Range

$100,000

Liquid Cash Required

Average Sales Per Unit

2015

Year Established

7

Number of Units

8% - 1%

Royalty & Advertising

$270,848 - $336,463

Investment Range

$100,000

Liquid Cash Required

Average Sales Per Unit

2015

Year Established

7

Number of Units

8% - 1%

Royalty & Advertising

ideal Candidate

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