Brian Beers

MaidThis

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Brand History

Our founder – an LA native who used to work in tech venture capital – started MaidThis as a side hustle while working full-time because he saw a huge untapped business opportunity in an often-overlooked market. While some people were spending an exorbitant amount of money jumping into the crowded startup world, he saw a chance to bring the marketing and technological disruption of startups into the old-fashioned, nevertheless extremely profitable residential cleaning market. The growing short-term rental market of Airbnbs presented a huge, untapped growth opportunity as well, as no other companies were specializing in this new industry. Realizing that this business model could in fact be run completely remotely, our founder eventually quit his job in venture capital and took MaidThis full-time in 2015, and traveled the world for 5 years and 30 countries while scaling the company. MaidThis is now opening franchises around the US and looking for people that want location and financial freedom

Business Model

Their business model is based on a unique approach to the industry, combining the benefits of traditional maid services with the convenience of on-demand booking. Their turnkey system provides franchise owners with everything they need to start and grow a successful cleaning business, including marketing, billing, and operational support.

Metrics

$45,000 - $70,000

Investment Range

$45,000

Liquid Cash Required

Average Sales Per Unit

2013

Year Established

10

Number of Units

6%

Royalty & Advertising

$45,000 - $70,000

Investment Range

$45,000

Liquid Cash Required

Average Sales Per Unit

2013

Year Established

10

Number of Units

6%

Royalty & Advertising

ideal Candidate

“25-45 year old, tech-friendly individual. Working a corporate job but wants to escape the rat race. Might have young family. Not C-level corporate background (younger and lower on the totem pole) Basic background in sales, marketing, or management. Looking to start a business on the side to eventually quit full-time job. Likes idea of location independence. Alternative: real estate background, understands the potential in short-term rental market”

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